Part time commercial and operations direction, with the processes and tools that stay after I leave.

WHAT I DO
Growing a fashion brand is not an easy ride.
I help you step back, identify what's slowing you down, propose and build practical solutions that support your business while staying true to your DNA.
I don't sell for you. I build the organisation that sells.

TRACK RECORD
10 years
Wholesale Director at Officine Générale
€23M
Company revenue reached, including €12M on the wholesale business I ran
5 stores
International openings I took part in, four in the United States and one in London
FAQ
If you have more questions, reach out to me directly and we can schedule a call to go over your needs.
ContactMany brands struggle to build a coherent wholesale strategy, from pricing and positioning to finding the right retail partners.
Between buying structure, assortment planning, and merchandising, small adjustments can significantly impact sell-through and profitability.
Step by step. My goal is not to drown you in tools or processes, it's about understanding what you need and what could actually work for you.
An external perspective can help identify inefficiencies, clarify priorities, and reveal opportunities you may not see from inside.
WHO I AM
After 10+ years as Wholesale Director, I started my own practice to work alongside fashion and lifestyle brands.
I have a deep understanding of all the departments that make a brand run, and I come with a solution-oriented state of mind.
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