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Story

After 10 years at Officine Générale, I felt it was time to open a new chapter in my career.

During that time, I had the opportunity to be deeply involved in building and structuring a brand, from developing an international wholesale network to leading buying and merchandising across multiple stores.

These years shaped a practical understanding of how fashion businesses grow, operate, and evolve.

Consulting came naturally as a way to share everything we built and learned. Today, I work alongside brands who are looking to structure their business, make better decisions, and grow in a more thoughtful and sustainable way.

Values

Always keep it human

Working with people first: beyond roles, titles, or transactions.

Structure creates freedom

The more structured your business is, the more freedom you have to create, grow, and make the right decisions.

Building for the real world

Fashion is not a theoretical business. I work with what actually happens: constraints, timing, pressure, and imperfect conditions.